{"id":7171,"date":"2017-02-07T10:29:45","date_gmt":"2017-02-07T10:29:45","guid":{"rendered":"http:\/\/merrion.fitzmuseum.cam.ac.uk\/blog\/?p=7171"},"modified":"2020-09-04T15:58:26","modified_gmt":"2020-09-04T14:58:26","slug":"what-is-digital-engagement","status":"publish","type":"post","link":"https:\/\/www.museums.cam.ac.uk\/blog\/2017\/02\/07\/what-is-digital-engagement\/","title":{"rendered":"What is Digital Engagement?"},"content":{"rendered":"

Since starting as the Digital Engagement Specialist at the University of Cambridge Museums, a repeating question has been \u2019What actually is Digital Engagement?\u2019<\/h2>\n

So, as part of my strategic planning\u00a0I\u2019ve been identifying what Digital Engagement means for the University of Cambridge Museums, as well as how we can make it happen:<\/p>\n

Digital<\/strong> is not something separate, it is a part of everything. It provides new technologies to engage audiences\u00a0\u2013 digital is not the difficult part, engagement is.<\/p>\n

Engagement<\/strong> is fundamentally about attention and relevance. This is hard to attain as it is not so much about what we want the audience to do, but what the audience wants and what they walk away with. This can be an idea, a piece of knowledge, a shared experience, inspiration, or a connection.<\/p>\n

Digital Engagement<\/strong> is not just digital, but stretches across the whole visitor experience\u00a0and so it is important to consider the audience and their needs and interests from the very beginning of any project. Digital can\u2019t just be an add on but instead needs to be embedded across the organisation, following a continuous process of exploration, testing and development, involving the audience\u00a0and creating a joined-up experience and visitor-journey. This is guided by the following principles:<\/p>\n