{"id":9066,"date":"2018-04-24T09:56:48","date_gmt":"2018-04-24T08:56:48","guid":{"rendered":"http:\/\/www.museums.cam.ac.uk\/blog\/?p=9066"},"modified":"2020-09-04T15:34:35","modified_gmt":"2020-09-04T14:34:35","slug":"two-years-of-cam-lates","status":"publish","type":"post","link":"https:\/\/www.museums.cam.ac.uk\/blog\/2018\/04\/24\/two-years-of-cam-lates\/","title":{"rendered":"Two years of Cam Lates"},"content":{"rendered":"

Two years of Cam Lates \u2013 they’ve gone in a flash. We caught up with Jenny Bull, University of Cambridge Museums Engagement Coordinator, to find out about programming the series and future plans.<\/h2>\n

Hello Jen. Remind us what Cam Lates is again?<\/h3>\n

Cam Lates is a series of after-hours events for adults aged 25-44 in our museums and Garden. The programme offers them a chance to experience the museums and Garden in a different way.<\/p>\n

\"\"
Botanic Nights – botanical cocktails in the glasshouses at the Botanic Garden. Feedback:\u00a0\u201cIt was all rather excellent – beautifully lit glasshouses, lots to look at. Good wine too.\u201d \u201cGained curiosity to go back and properly visit the gardens during the day.\u201d<\/figcaption><\/figure>\n

What events have you run over the past two years?<\/h3>\n

Well, to name a few, we\u2019ve had saucy tours in the Museum of Classical Archaeology, improv comedy in the UL and Polar, jazz in the Zoology Museum, magic at the Whipple, and more\u2026 The variety is huge! I’m particularly proud that every museum and Garden has now taken part at least once.<\/p>\n

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Improv at the Polar Museum. Feedback:\u00a0\u201cGreat fun .. I laughed a lot.\u201d \u201cAbsolutely love the entire concept.\u201d<\/figcaption><\/figure>\n

There has been a mixture of performances, and more in-depth collections-related content \u2013 and there\u2019s also often a creative opportunity as well.<\/h3>\n

I think there are two types of Late, and both are useful ways of building new and existing audiences. One is about visitors experiencing the space, doing something different or unusual in it \u2013 whether that be music performances or film screenings. Or there\u2019s the other side of it, new and creative interpretation of, or further insights into, the collections. That can be from a wide range of people: improv comedians, artists, and researchers, musicians or staff creating new activities specifically for that audience. In recent Lates we\u2019ve tried out digital elements too, with the digital experience take-hold<\/a> on offer at the Museum of Archaeology and Anthropology, and our Digital Maker in Residence<\/a>, Katy Marshall, running activity tables or showcasing a prototype.<\/p>\n

\"\"
Jazz at the Museum of Zoology, in collaboration with the Cambridge Jazz Festival. Live performances in the Museum’s newly opened Whale Hall. Feedback: \u201cUtterly wonderful.\u201d \u201cA really great evening in a brilliant space.\u201d<\/figcaption><\/figure>\n

How successful do you think Cam Lates has been at building a new 25-44 audience across the University of Cambridge Museums (UCM)?<\/h3>\n

I think it\u2019s been a good start. A lot of the museums’ staff have said anecdotally that they\u2019ve seen new people in through the Cam Lates. Every event is evaluated by an online questionnaire. Typically over half of the respondents are new visitors to that venue. I don\u2019t know if it\u2019s pushed past the University bubble particularly yet, but more partnerships outside the University could help with that. For example, we\u2019ve recently worked with the Cambridge School for Visual and Performing Arts (CSVPA) at the Fashion at the Fitz Late.<\/p>\n

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Sketchbook Discoveries at the Sedgwick Museum: sketching workshop led by London Drawing. Feedback: “I really enjoyed it – it was something different for me. I haven’t done a lot of drawing in the past, but nobody made me feel an outsider.”<\/figcaption><\/figure>\n

What challenges do you face when programming events of this kind?<\/h3>\n

Budgets are a challenge. These events are quite costly, and it feels difficult sometimes spending that money in an environment where money is tight. But equally you can\u2019t do this kind of event properly without spending money. It’s important to pay everyone involved fairly for their time – and even keeping museums open late is expensive.<\/p>\n

The other challenge is the nature of the series. I think running Lates across the UCM consortium is a good model, but I appreciate that for some of our museums there\u2019s not a chance for them as individual institutions to keep a momentum going. Most places that run successful lates \u2013 for example, the V&A, Science Museum, National Museums Scotland, or slightly smaller venues like the Sir John Soane Museum – have a regular programme. Regular programmes help build audiences (which will take time if they are new) and refine formats which can work logistically after-hours and get less labour-intensive each time you repeat them.<\/p>\n

Perhaps we\u2019re at a point now, two years in, where that will become a problem for some of our museums. Some do run their own programme of lates, and that\u2019s great.<\/p>\n

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Showing off a hand-made flower at the Day of the Dead Late at the Museum of Archaeology and Anthropology. Feedback: “The staff and artists were very knowledgeable and enthusiastic. It really was a great evening.”<\/figcaption><\/figure>\n

Has the Lates series helped build confidence for some of the museums?<\/h3>\n

I hope so. They are all used to running great events themselves, but for some I think participating in Cam Lates has given them an opportunity to charge for events for this audience, or try new formats or partnerships they haven\u2019t tried before.<\/p>\n

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Object handling at the Late at the Fitzwilliam Museum in conjunction with the Madonnas and Miracles exhibition<\/figcaption><\/figure>\n

Has it helped to make the UCM consortium more recognisable in the City?<\/h3>\n

Yes, I think so, but again it’s gradual. We’re trying to collaborate with external partners more where we can \u2013 for example with start-ups via the Judge Business School, the Cambridge Jazz Festival, and local artists\/musicians. That’s hopefully broadened people\u2019s understanding of the UCM. In that sense Cam Lates is not just about audiences but about the relationships we\u2019re building in the city as well.<\/p>\n

It\u2019s also been an opportunity to include University collections that aren\u2019t formally within the UCM, like the University Library<\/a>.<\/p>\n

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Books are a laughing matter: Improv at the University Library. Feedback:\u00a0\u201cThe experts were really engaging and interesting.\u201d
\u201cIt\u2019s a nice concept to combine facts with comedy.\u201d<\/figcaption><\/figure>\n

What lessons have we learned?<\/h3>\n

You should always put the event on sale two months in advance! The UCM doesn’t have an exhibition programme or ‘What’s On’ leaflet to structure programming around. Even though events can book up really quickly in Cambridge, to reach new audiences and maybe push past that University bubble, we’ve found it’s a good idea to have as much time as posisble to talk about and sell events.<\/p>\n

And \u2013 although of course I anticipated this at the start \u2013 I\u2019ve really come to appreciate how each of our museums and Garden presents its own unique challenges and opportunities \u2013 it\u2019s interesting.<\/p>\n

\"\"
Under the Fig Leaf at the Museum of Classical Archaeology: Digital Maker in Residence Katy Marshall runs an activity table on cheeky LED Valentine’s cards. Feedback: \u201cIt all worked really well – the stories were great, the enthusiasm infectious, the lighting picked out key casts, the activities were fun and well prepared, and being able to have a glass of wine topped it all nicely!\u201d<\/figcaption><\/figure>\n

What are the plans for this year \u2013 and the next four years?<\/h3>\n

This year, we\u2019re planning to keep Cam Lates as it is. Many of the museums and Garden have already booked their slots in the calendar. I\u2019m also planning a review to pull everything together. The big question for the next four years is whether we have enough budget to sustain the series properly; whether it’s the best use of the money we have from an audience development point of view. Hopefully the review will give us some answers.<\/p>\n

Next time we’ll be finding out how you promote a series of Lates…<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Two years of Cam Lates \u2013 they’ve gone in a flash. We caught up with Jenny Bull, University of Cambridge Museums Engagement Coordinator, to find out about programming the series and future plans. Hello Jen. Remind us what Cam Lates is again? Cam Lates is a series of after-hours events for adults aged 25-44 in our museums and Garden. The… Read full article<\/a><\/p>\n","protected":false},"author":10,"featured_media":9084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[165],"tags":[218,220],"coauthors":[270,232],"class_list":["post-9066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement","tag-cultural-value","tag-public-programming"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/posts\/9066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/comments?post=9066"}],"version-history":[{"count":10,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/posts\/9066\/revisions"}],"predecessor-version":[{"id":9091,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/posts\/9066\/revisions\/9091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/media\/9084"}],"wp:attachment":[{"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/media?parent=9066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/categories?post=9066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/tags?post=9066"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.museums.cam.ac.uk\/blog\/wp-json\/wp\/v2\/coauthors?post=9066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}