Design Thinking – Designing a new family guide for the Fitzwilliam
What are the right questions to ask when designing a new resource or service? What methods can we use to assist collaborative and creative thinking? Marco Mason, a Marie Curie research fellow at the School of Museum Studies, University of Leicester, has been on placement with the Fitzwilliam Museum to carry out a research and pilot project in which he…
Reflecting on our experience of the Audience Diversity Academy
As their time as AMA Audience Diversity Academy fellows draws to a close, Kate Carreno, Assistant Director Central Services, and Miranda Stearn, Head of Learning at the Fitzwilliam Museum, reflect on their experience. As we approach the official end of the ADA Fellowship, we’ve been thinking about what the impact of our involvement has been, for our organisation and for…
Reaching more diverse audiences
Since summer 2016, Kate Carreno, Assistant Director Central Services, and Miranda Stearn, Head of Learning, at the Fitzwilliam Museum have been participating in the Arts Marketing Association’s Audience Diversity Academy Fellowship programme. Here they share their experience of the programme so far and their aspirations for how it might help them approach change: Being selected to participate in the Arts…



