How we located the most visited object in our museums

Audience research provides us with essential information about our audiences; for several years the University of Cambridge Museums (UCM) have been collecting demographic and travel information for our visitors. This is important and informs a lot of what we do and how we market it. But to add balance to the picture of our audiences, we have also been recording… Read full article

No right answers: meaning maps and gallery evaluation

How can we measure the impact of an exhibition? Having spent a few years tracking visitors in our gallery spaces, we have started using personal meaning mapping to deepen our understanding of the knowledge people take from exhibitions. Find out how the University of Cambridge Museums are using this technique and its results. Over the last 5 years we have… Read full article