take-hold: the research behind the digital encounter
It could be said that take-hold, our digital encounter at the Museum of Archaeology and Anthropology, is a bit like an onion. It doesn’t look like it, with the enticingly glowing surface of its vase, and the whispering, conflicting voices in your head. But peel back the layer of the artwork, and you’ll find the creative work of artist collective…
How we located the most visited object in our museums
Audience research provides us with essential information about our audiences; for several years the University of Cambridge Museums (UCM) have been collecting demographic and travel information for our visitors. This is important and informs a lot of what we do and how we market it. But to add balance to the picture of our audiences, we have also been recording…
What do you find out when you observe three hundred visitors in a museum?
What have we learned after four phases of evaluation at the Sedgwick Museum of Earth Sciences? The evaluation focused on one particular area of the Museum as we tried to find out how changes in the gallery impact on the visitor experience. Since 2014, we have been observing visitors and evaluating museum displays at the Sedgwick Museum, in particular looking…
