How we located the most visited object in our museums
Audience research provides us with essential information about our audiences; for several years the University of Cambridge Museums (UCM) have been collecting demographic and travel information for our visitors. This is important and informs a lot of what we do and how we market it. But to add balance to the picture of our audiences, we have also been recording…
What do you find out when you observe three hundred visitors in a museum?
What have we learned after four phases of evaluation at the Sedgwick Museum of Earth Sciences? The evaluation focused on one particular area of the Museum as we tried to find out how changes in the gallery impact on the visitor experience. Since 2014, we have been observing visitors and evaluating museum displays at the Sedgwick Museum, in particular looking…
No right answers: meaning maps and gallery evaluation
How can we measure the impact of an exhibition? Having spent a few years tracking visitors in our gallery spaces, we have started using personal meaning mapping to deepen our understanding of the knowledge people take from exhibitions. Find out how the University of Cambridge Museums are using this technique and its results. Over the last 5 years we have…
